Choosing the cover for a book is a really big deal.
It is the primary marketing tool that remains with the book at all times… at least until the kids rip it off or hopefully it falls off from being read over and over. Despite the old idiom, ‘don’t judge a book by its cover’, people do.
Readers take under 3 seconds to decide whether they are going to spend any time with your book based solely on its cover. So, it must spark interest. It must be attractive enough to look like you cared, that you took the time to think about it. Because a sloppy cover promises a sloppy book and who wants to bother with that?
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Loren Niemi has been an innovative professional storyteller performing, directing, collecting, coaching, and teaching stories for over 40 years.